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About RE/MAXRE/MAX International is a global network of franchised estate agencies founded in 1973 by David and Gail Liniger in Denver, Colorado. As a young agent Dave Liniger had become frustrated by the limited earning and career opportunities avaialble within the industry. At the time most estate agents were earning just 50% commission and agency owners controlled every aspect of the agent’s job. Agents were disillusioned and unmotivated and most left the industry within two years. The Linigers believed that to attract top professionals, an office should offer them a combination of maximum commission, advanced support services as well as the flexibility to run their own business. In return, agents would share in overhead expenses and pay for management services. The concept was not only innovative but revolutionary at its core and initially it encountered plenty of detractors. It would, however change the face of the industry in an irreversible manner.
RE/MAX stands for Real Estate Maximums - Maximum satisfaction for clients, agents, and franchise owners. This is the essence of our brand.
The RE/MAX worldwide phenomenon is based on the ground-breaking principle of maximising earnings potential by enabling affiliated self-employed negotiators to retain the majority share of commissions on their individual sales. With an unsurpassed support structure to back them up, this model produces highly motivated Sales Associates who invest maximum effort. This ensures a first-class level of service for vendors and purchasers alike, resulting in maximum client satisfaction.
More than three decades after its inception, RE/MAX International remains a privately owned company and the only global estate agency chain still run by its founders.
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